We already knew that Turin was the Italian capital of chocolate... But now, with the extraordinary new Museum of Chocolate and Gianduja - born from the collaboration between the historic Pasticceria Pfatisch and Belgian entrepreneur and collector Eddy Van Belle -, it is even more so.
In what was originally the Pfatisch’s large underground workshops, in Via Paolo Sacchi 38, you can now enjoy an immersive experience in the world of chocolate: an exciting and engaging journey, that allows you to explore the history of what the ancient Mayans and Aztecs called "food of the Gods" right up to the great artisan tradition of Turin and Piedmont. Over 700 objects on display testify to an extraordinary journey, which has its focus on Turin and the splendor of the Savoy palaces, where originally people had the privilege of tasting this exotic treasure in the form of a drink.
The very heart of the museum features the story of the invention of the Gianduiotto, the first wrapped chocolate in the world. An entire room is devoted to it, complete with a machine from the late 1800s for shelling hazelnuts and an original Gianduja costume, the character who is the symbol of Turin’s Carnival and after which the chocolate is named.
The highlight of the museum is the unique chocolate processing machines owned by local historian Pfatisch: already in use in 1921, they are still fully functional today.
Numerous interactive activities, installations, and multimedia educational games engage visitors of all ages, while the delicious tastings make the experience truly memorable.
Additionally, the museum also features four videos with historical settings made by director Alessandro Rota in fascinating locations such as the Stupinigi Hunting Lodge, Turin’s Academy of Fine Arts, and Chianocco’s Casaforte.
To welcome international visitors, audio guides are available, of course, shaped like chocolate bars, with commentaries in English, French, Spanish, and German.
For further information, see: https://www.choco-story-torino.it/
Scuola Leonardo da Vinci Turin
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